WWD Social Media Director
Mikahila Bloomfield Linder, WWD Social Media Director, International
Established visual brand identity for WWD's Instagram team to execute; implemented content strategy that highlights news analysis and exclusive access WWD has to the industry's business leaders and cultural newsmakers.
Penske Media Corp. Journalistic Excellence & Creativity Award [October 2023]
Earned the Fairchild Media Group Editorial Award [June 2023]
Created the first Brand Guide for WWD social media team, implemented across global coverage team, establishing a brand identity for WWD's Instagram feed
Achieved 16+million Reach March 2023 compared to 10 million Reach October 2023 [Fashion Month Coverage]; increased reach by decreasing posting frequency and improving content quality and focusing on target audience and community management
🎞 Debuted post-production graphics for WWD digital covers, introducing WWD Digital Covers for Instagram Reels format
🎤 Coordinated with external press officers to produce social-first video content; conducted video interviews with talent including Olivia Wilde, Jeremy O. Harris, Pharrell Williams, and Christian Louboutin
Mikahila Bloomfield, WWD Social Media Director
